If ever there was a media-created story it would be the so-called "war on Christmas." John Beydler had a pretty good post about it on his blog, Passing Parade.
Sears, however, seems to think its a real issue, as suddenly every one if their doors had a white paper with plain black text wishing people a Merry Christmas. I guess Sears goes whichever way the wind blows. It was clearly sent out by the high-ups with orders to post it everywhere.