Update: Here's the QCTimes article on the event.
And here is Pioneer98's post about it.
Today was the grand opening of the newest Alexander Company project, the 4th Street Lofts. This building is located on the north side of 4th between Pershing and Iowa. From what I'm hearing, 20 of the 53 apartments were already spoken for prior to the grand opening and all the media coverage that it will bring. If you're hoping to get an apartment in the Crescent Warehouse District, you'd better get one while there's any left.D1 Redcoats, Alderman Frink, David Vos, and others cutting the ribbon in the indoor parking garage.
A decent-sized crowd for speeches and a ribbon cutting, and the view of downtown from the rooftop deck.
A couple shots of apartment interiors. The industrial urban loft look isn't for everyone, but its a hit with many people.